At the Institute for Market-based Management, ”doing the right things“ and "doing things right” are the secrets of successful management. This often means choosing from a multitude of possibilities with consequences only observable in the future. We offer the know-how for solving managerial decision problems in the area of market-based management by imparting specific knowledge (e.g. theories on consumer behavior, communication theory, decision theory) as well as by teaching how to apply quantitative methods and interpret the results.
- Academic Host
- Institute for Market-based Management / LMU School of Management
- Target Group
- This course is offered to Bachelor and Master students from all faculties and young professionals with an interest in marketing and management.
Prerequisites for participation are basic knowledge in economics/business administration and a good command of written and spoken English. - Aim of the Course
- This course introduces students to the pivotal role of marketing within organizations. It focuses on marketing strategy as a cohesive, integrated plan aimed at meeting consumer needs and facilitating successful exchanges. Case studies and real-world examples are used to familiarize students with the subject.
By the end of the course, students will have a solid grasp of key strategic marketing challenges and be equipped to make informed marketing and management decisions. - Language of Instruction
- English
- Form of Instruction
- Online and In-class
- Dates
- Online: 28 July – 1 August 2025
In-class: 4 – 14 August 2025 - Max. No. of Participants
- 20
- Credits
- 6 ECTS
- Application Deadline
- Early bird: 1 March 2025
Regular: 1 May 2025 - Further Information, Application Deadline, Registration and Costs
- https://www.mec-misu.de/en